Beyond Belief – How Beyond Meat’s Shares Cooked Themselves

There are some weeks when the stock market behaves like a sensible adult. Other weeks, it behaves like it’s been left unsupervised with an energy drink on tap. Beyond Meat just gave us one of those: its shares shot up more than 600% in three days before promptly collapsing back down again. No miracle turnaround, no celebrity endorsement, no sudden boom in vegan barbecues – just full-blown market mania.

So, what on earth happened – and why does it keep happening?