Robinhood and JP Morgan: Britain’s Battle of the Investment Apps

Nutmeg, once the friendly face of online investing, is bowing out this autumn and giving way to J.P. Morgan Personal Investing – a rebrand that says the grown-ups have arrived.

But the timing is no coincidence. As JP Morgan puts its name over Britain’s best-known investing platform, another American player is preparing to land. Robinhood, the Californian app that made stock-trading go viral in the U.S., is finally launching in the UK after years of delay.

One is built on old-school trust and deep pockets. The other on slick design and the promise of “free” investing. Together they’re reshaping how Britain’s savers think about money – and what they expect from the people looking after it.